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ESS DEE, CPhI, South East Asia, Jakarta, Indonesia, 2013
ESS DEE, CPhI, South East Asia, Jakarta, Indonesia, 2013
ESS DEE, CPhI, South East Asia, Jakarta, Indonesia, 2013

Ess Dee Aluminium consists of the parent company, Division India Foils and its 100% subsidiary, Flex Art Foils Ltd. With over 100 years of collaborative experience, they are the leading providers of primary packaging solutions in the Asian Market, poised to expand horizons globally by consistently exceeding expectations. Ess Dee was the first in India to manufacture dedicated high-end pharmaceutical packaging products like Cold Form Blister and Child-Resistant-Blister packaging. The company’s product portfolio has significantly enhanced since then, now covering a wide range of sophisticated and technologically advanced products.

For Ess Dee, at CPhI South East Asia – Jakarta 2012, Black Pepper crafted and perfectly executed a stall measuring 6m x 6m. Heavy branding was reflected throughout the stall especially in the theme colours that were inspired from the colours of the brand. The stand was consisted of 3 open sittings, 1 meeting room, 1 pantry, 2 product displays, 1 reception and a plasma screen for visual display; all strategically placed to ensure an uncluttered walkthrough and give the look and feel of a spacious stall.

To make it more persuasive, we added tech-savvy frontlit posters to it. These posters were the informative polls, complemented by frontlit logos placed at intervals throughout the stall. It was quite a success, as the client requirements were taken care of to the fullest!