Ipca is a fully-integrated Indian Pharmaceutical Company, manufacturing formulations and API's for various therapeutic segments. Recently at the iPHEX Expo, Mumbai 2014, we crafted a 9m x 6m. stand, creating a wonderful brand experience for our client.
The idea behind crafting the stand was to make it as inviting as possible for open discussions to take place, and therefore it was open on three sides. The backdrop was a clean white rhombus pattern having infographics on one side of the wall and the company logo on the other.
The reception, flooring and seating arrangement was kept simple and attractive for visitors, creating a very positive impact. On the whole we designed and executed yet another impressive stall for Ipca!