With a history of more than 20 years in steel and with in-depth knowledge of wire industry, Systematic has been growing at an accelerating rate and widening its portfolio of products and its geographical reach. Systematic has successfully established a network of esteemed customers, not only across India but also over a dozen countries in Southeast Asia, Africa, Europe and Middle East Asia.
At the Wire & Cable, Mumbai 2016, we crafted a stall measuring 7m x 8m for Systematic Group. The chief highlight of the stall that grabbed eyeballs from a distance, was a chandelier made of their product (wires). The sizeable 3D logo on the fascia was also remarkably well placed to facilitate branding.
The product display was well categorised and it left enough space for movement throughout the stall. The backlit graphics, lounge area and open discussion areas were also systematically done to complement the minimalism and precision of the stall design.