Glenmark is a leading player in the discovery of new molecules and has a significant presence in branded generics markets across emerging economies including India. With offices in over 40 countries, 17 manufacturing facilities across 5 countries and 5 R&D centers around the world, their dedication towards enriching lives worldwide know no bounds. Glenmark has been one of our most esteemed clients and we served to create for them a stall at CPhI India – Mumbai 2012.
The stall measured 6m x 10m and was highlighted aptly with the concept of circles which blended well in the theme colours of the stall – red & white, which were also the brand colours of the company. The ceiling was also made of circles, alternatively coloured in red and white and an edge-lit plus backlit logo was placed prominently on the fascia to be able to grab attention even from a distance.
The design of circles was infused in the wall where one circle had the logo and the other depicted product names of the company. All the posters were frontlit and the stall comprised of total 2 meeting rooms - 1 six-seater and another four-seater. Apart from that 1 pantry, 1 lounge and 3 open sittings were also contained in the stall. It was a self-contained stall and the efforts of team Black Pepper were apparent!
