For over four decades, Kalpataru Group has led the real estate industry in Mumbai. Combining path breaking innovation, with outstanding design and superior execution, it has defined the Mumbai skyline. Along the way, it has also shaped lives of its citizens and created enviable, award winning addresses. From constructing innovative buildings to developing futuristic infrastructure, Kalpataru Group has developed more than 80 landmarks till date.
At the Times Property Expo – Mumbai 2010, we created an 8m x 5m stall for the client, enhanced with a plush décor and an added elegance, throughout the stall. Branding was highlighted aptly owing to the 3-sided open stall design and a huge 3D backlit logo was placed on the fascia that grabbed eyeballs from far. The fascia also had an abstract design which was half-lit and half printed.
Lighting was given a priority to beautify the ambience; with well lit rafters put up and a beige finished carpet complemented the setting. The stall comprised of a plasma for visual representation, 1 reception, 2 standing tables and 2 sitting tables. To make it more persuasive, we added backlit posters to the stall, which demonstrated company credentials and other details pertaining to the company.
