Police, the De Rigo Group's house brand, was launched in Italy in 1983 as unisex eyewear and a metropolitan manifesto for those who set out to get noticed. Building on its growing identity and positioning, over the years Police has reinvented itself, going from a simple eyewear brand to a veritable lifestyle benchmark. In this transformation, the brand extended to include a full range of fashion accessories - perfumes, watches, jewellery and leather goods!
We created a retail merchandising unit for Police in Cochin in 2015, based upon client requirement. It was adorned with a backlit logo to reflect efficient and essential branding. The sides of the structures had mirrors intended for visitors' trial purposes alongwith back lights to enhance the look and feel of the unit. Arrangements were made to incorporate two storage drawers that could contain the products, alongwith spacious shelf display structures for higher visibility; where the products could be spread across glass shelves.
