Exhibiting Countries

Switzerland

Switzerland is a mountainous Central European country, home to numerous lakes, villages and the high peaks of the Alps. Its cities contain medieval quarters, with landmarks like capital Bern’s Zytglogge clock tower and Lucerne’s wooden chapel bridge. The country is also known for its ski resorts and hiking trails. Banking and finance are key industries, and Swiss watches and chocolate are world renowned.

Switzerland's superb products make it a shopper's paradise. English is spoken in most shops and department stores. Any stay in Switzerland is incomplete without buying a famous Swiss watch. Fine watches come in an infinite variety and are generally less expensive than in others countries. Bucherer is the country's biggest and most famous watch retailer offering a wide range of watches from CHF 50 to 100'000. 

Typical products and souvenirs

Chocolates come in a variety of sizes, shapes and flavors. Excellent buys are: textiles, embroideries, fine handkerchiefs, linen, precision instruments, drafting sets, multiblade pocket knives, music boxes, woodcarvings, ceramics and other handmade items as well as antiques and art books.

If variety is the spice of life, Swiss food truly presents a flavourful platter. Regional cuisine is wide and varied. Masterful local chefs create new ways to present traditional treats. Some gain international acclaim with edible artworks based on simple country fare. You just can't go wrong eating out in Switzerland. There's a match for every taste and budget.

Food and drink

If variety is the spice of life, Swiss food truly presents a flavourful platter. Regional cuisine is wide and varied. Masterful local chefs create new ways to present traditional treats. Some gain international acclaim with edible artworks based on simple country fare. You just can't go wrong eating out in Switzerland. There's a match for every taste and budget.

As a «metropolis of experiences» by the water, with a magnificent view of the snowcapped Alps on the horizon, Zurich offers a unique mixture of attractions – over 50 museums and more than 100 art galleries, international fashion labels and Zurich designs, and the most flamboyant and lively nightlife in Switzerland. Recreational activities range from a visit to the riverside and lakeside bathing areas in the very heart of the city, to a spectacular hike on the Uetliberg mountain.

The city of Zurich lies in the heart of Europe and at the center of Switzerland, on the northern shores of Lake Zurich. Its multicultural flair and the variety of leisure activities on offer attract guests from all over the world to this “region of short routes”. Zurich is quick and easy to reach, whether by train, plane or private vehicle. Its international airport has direct connections with over 150 destinations. Just a 10-minute train ride from the airport and situated right in the city center, Zurich’s Main Railway Station is regarded as a central European railroad hub. More than 400,000 people live in this experience, science and business center. Thanks to its top-quality infrastructure set amidst natural surroundings, it is a popular place for study and research. For example, at Zurich University or the Swiss Federal Institute of Technology Zurich (ETH); built by Gottfried Semper from 1858 to 1864, the ETH Zürich is today associated with 21 Nobel prizewinners.

Some 150 years ago, part of the city’s fortifications was transformed into what is now arguably the most famous “Station Road” in the world, the Bahnhofstrasse. Zurich’s shopping mile has contributed largely to the city's reputation as an El Dorado for shoppers and is a top address for international fashion labels, jewelry and watches. However, it is just one of the places where you can find urban Zurich labels; whether in Zurich-West or in the Aussersihl quarter, you often come across local brands where you least expect them. They inspire the fashion-conscious and cause a sensation far beyond Switzerland's borders – as has, for example, the cult label Freitag, with its unique style of bags and accessories.

Zurich boasts the highest density of clubs in Switzerland – here; you can never turn up too late. From a house music party in the legendary Kaufleuten to Greatest Hits from the Eighties at the oldest club in the city, the Mascotte, to a gay event at the Labor Bar – parties really get going after 11.00 pm and continue into the wee hours of the morning. Here, there are no official closing times. In summer, nightlife can be found not only in the clubs, but also outside in the open air; the venues where visitors bathe and relax during the day are ideal places to flirt and dance at night.

Embedded between nearby Alpine peaks and the hilly terrain of the Jura, the French-speaking city of Geneva lies in the bay where the Rhone leaves Lake Geneva. With its humanitarian tradition and cosmopolitan flair, the European seat of the UNO and headquarters of the Red Cross is known as the «capital of peace».

The symbol of the «world's smallest metropolis» is the "Jet d'eau" – a fountain with a 140-metre-high water jet at the periphery of Lake Geneva. Most of the large hotels and many restaurants are situated on the right-hand shore of the lake. The old town, the heart of Geneva with the shopping and business quarter, holds sway over the left-hand shore. It is dominated by St. Peter's Cathedral, however the actual centre of the old town is the Place du Bourg-de-Four, which is the oldest square in the city. Quays, lakeside promenades, countless parks, lively side streets in the old town and elegant shops invite guests to stroll. One of the best-maintained streets is the Grand-Rue, where Jean-Jacques Rousseau was born. The «mouettes», a type of water taxi, enable crossings to be made from one lakeshore to the other, while larger vessels invite visitors to enjoy cruises on Lake Geneva. 

Geneva is Switzerland’s most international city, as it is where the European seat of the UNO is based. Even the International Red Cross directs its humanitarian campaigns from here. Besides being a congress city, Geneva is also a centre for culture and history, for trade fairs and exhibitions. The «Horloge Fleuri», the large flower clock in the “Jardin Anglais” (English Garden), is a world-renowned symbol of the Geneva watch industry. 

A rewarding excursion destination is Mont Salève, which is situated in neighboring France. The cableway lifts visitors to an altitude of 1100 metres in less than five minutes, giving rise to outstanding vistas across the city of Geneva, Lake Geneva, the chain of Alps, the Jura and Montblanc.

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