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Covenance, Informex, San Francisco, California, 2010
Covenance, Informex, San Francisco, California, 2010

Covenance is the Contract Research and Manufacturing Services (CRAMS) division of Ipca Laboratories. They offer development, scale-up and manufacturing services for APIs and Formulations, making them one of the few CRAMS players with an integrated service offering. Moreover they also offer services in analytical method development, stability studies and formulations packaging. Ipca is a fully-integrated Indian Pharmaceutical Company, manufacturing formulations and APIs for various therapeutic segments.

At Informex – San Francisco 2010, team Black Pepper designed and executed a stall measuring 6m x 6m for Covenance (division of Ipca Laboratories). The ceiling was made up of rigged cloth and steel pipes, adding uniqueness and splendour to enhance the simplicity of the stall. It was also rightly complemented by the huge logo and backlit posters, thereby facilitating proportionate branding.

An uncluttered sitting arrangement composed of stylish and elegant furniture and an easy headway for all, surrounded by a poised ambience was subtly ensured. It was a minimalistic stall, designed and executed with perfection thereby grabbing eyeballs with its flamboyance.